Discover Relax Jeff, your new massage franchise in South Africa

The market for massages, health and personal well-being has grown in importance in recent years. This sector has experienced a growth of 36% between 2017 and 2021. Faced with this scenario, the Relax Jeff massage franchise appears as a profitable business opportunity, backed by an experienced and globally recognised brand. 

Our franchise has changed the way people relax. Thanks to our model, massages are affordable services that can be accessed on a daily basis. These are the reasons that make our service different!

Services

We offer the most demanded massages on the market, focused on the areas of the body with the highest concentration of stress and with techniques to relax the body and mind. This allows us to customise each of our services according to intensity and adapt to the time that the customer has available. 

We offer short massages focused on the user experience, accessibility and closeness. 

Center design

Relax Jeff massage centres are designed to create a space for total relaxation. The selection of colours, materials and lighting play an important role and have been carefully selected. 

The adaptation of the premises — 35 m2 without counting the bathroom — is designed and adapted to the efficiency of the services. 

Cross-selling services 

In addition to Relax Jeff massage centres, the company has other lines of business such as Beauty Jeff salons, the Fit Jeff boutique gyms and the Mr Jeff laundry stores. These business lines form an ecosystem of franchises with the same public profile that can be accessed from the Jeff App, which allows you to contract any of our services. This allows you to create cross-selling strategies to increase sales and retain customers. 

Low investment

The investment in a Relax Jeff massage franchise is cheaper due to the fact that our premises are smaller than those of a traditional massage centre. You won't need a lot of staff either. Our services are shorter in duration, something that is practical for customers and also helps you improve productivity. In addition to saving money on creating a business plan, you save time, which is essential for you to start operating as soon as possible. 

With our franchise, you reduce the risk involved in starting your own business from scratch. We at Relax Jeff provide you with all our knowledge and guide and advise you at every step of the process so that you avoid making mistakes that you could have made if you decided to do it on your own rather than with a proven business model.

Logistics

You will have a supply chain with exclusive and quality products at your disposal. In South Africa we have selected suppliers that meet our requirements to offer the best service. 

Brand and promotion

By being part of Relax Jeff, you will offer your customers quality and safety. You will become part of a brand that’s present in over 40 countries and on the main streets of over 200 cities all around the world. Beyond this global brand positioning, the Relax Jeff team offers you a series of tools to create online and offline marketing campaigns and strategies to attract the right customers without the need for prior experience. 

If you want more information about what Relax Jeff can offer you, get in contact with one of our agents through this form.

As mentioned previously, you will have access to tools and resources to create marketing strategies that help you attract new customers, retain the ones you already have and improve recurrence. Want us to give you an example? At Relax Jeff, we have powerful loyalty programs that you can put into practice in your centre. 

• Loyalty Card: to easily renew services and create a community of recurring and loyal customers to your massage centre.

• Permanent promotions: we know what the user wants, so to get their attention and generate recurrence, a 50% discount is offered on their first massage and a 25% discount on the second.
  
  
• CRM programs: through Jeff Suite, you will be able to know all the activity that your customer has had at the centre. That way, you can know their preferences and create personalised campaigns.

These are just three examples that you can adapt and personalise at your massage centre depending on your goals. If you have questions about how to develop strategies, you can get advice based on what works at other Relax Jeff centres or speak to one of our specialised agents.

Our business models integrate technology and put the customer at the centre to create unique experiences that improve their daily lives. We are not just any franchise company! These are some of the advantages we offer to our partners.

• Massage sector know-how: when you open your Relax Jeff massage franchise, we will give you all our knowledge of the sector. That is, a proven financial model, market research, a business plan, suppliers, logistics, advice on documentation and corresponding municipal permits, choice of location and everything needed to make the centre a success. 
• Proven business model: we have more than 2,400 stores sold, led by more than 1,200 entrepreneurs who are part of the Jeff family. Their work and our track record allow us to provide you with a proven model. 
• Global brand: with Relax Jeff, you open your business with a consolidated brand with a presence in over 40 countries. This will make it easier for you to attract customers at the start. We will train you to make the most of this brand with hyperlocal marketing campaigns.
• Training and education: before starting business operations, we train you through our Jeff Academy e-learning platform, which facilitates online training to learn everything about how to manage a Relax Jeff centre. This consists of, in addition to the training to offer services, learning all the processes to manage the massage centre, analysing the business metrics and making decisions regarding them. The classes have all the necessary details and these are constantly updated.
• Constant support: you can always count on a team of experts who will provide you with technological, advertising and human support. As a Jeff partner, you can rely on a Partner Support Agent who will give you immediate and daily support via chat, email or phone. In addition, you will have a Partner Success Manager at your disposal to analyse and improve the operation and management of your business; and our Operation Managers, who review and control the metrics on the operation, productivity and quality of your Relax Jeff centre. 

We use technology to offer a differentiated service and so that you can manage your massage centre easily and profitably. These are the tools we make available to you! 

• Jeff App. With our super app, Relax Jeff customers can use our turn system. This means that they can make an appointment without having to go to the centre or make a phone call. Through geolocation, our mobile app assigns the customer's turn to the closest centre. A very comfortable way to enjoy a massage!
• Jeff Suite. It’s the tool that allows our partners to manage the business and analyse all the metrics in real time to make the best decisions. Through the control panel, you'll be able to analyse orders, income, services, subscriptions and active users to identify the effectiveness of your campaigns and be able to optimise them easily. This tool also includes controlling and monitoring payments, detecting possible fraud in an automated way, simple and automated management of your customers, automating tasks, reducing operating costs and monitoring your business. You can do it from any device, including your mobile phone, since Jeff Suite is 100% online. 

At Relax Jeff we have opted for the most demanded massages in the market. In this way, our partner ensures a high recurrence for their business. With this offer, the customer can access treatments for specific areas of their bodies, enjoy relaxation with different insights and receive a complete service.

Neck and back massage

This massage has a decontracting effect. Little by little, tension in the back, neck and shoulders will disappear and give way to a more flexible, healthy and vital spine. These are some of its benefits.

• The back massage stimulates points that help all bodily functions to be performed more easily and in a correct way. 
• It restores balance to the body and increases the vitality of the individual. 
• It promotes the self-healing capacity of the person. 
• Eliminates tension from shoulders, neck and back.

Head and face massage 

This massage results in greater mental clarity and body-mind harmony. It also gives the skin the necessary care to regenerate and oxygenate. These are some of its benefits.

• Increases blood flow in that area, with all that this entails. 
• Eliminates dullness and overthinking.
• Relieves headaches and neck tension. 
• Helps sleep. 
• Relaxes the face and keeps the skin healthy and luminous.

Foot and leg massage

With this massage, any type of physical or emotional blockage is treated. The feet are a reflection of our body and massaging the problem areas improves health. In general, it improves the functioning of the body's systems, whether or not there is a health problem. These are some of its benefits.

• Nerve pathways are stimulated.
• The tense, congested or damaged organ or body part is stimulated, providing balance. 

Full body massages

This massage helps the change towards healthier habits, helps correct any physical imbalance and improves posture. These are some of its benefits.

• It acts on the nervous system by stimulating points near the spine. 
• Balances all the functions of the body.
• It causes the regeneration of cells and tissues and the body's self-healing capacity. 
• Regulates the sympathetic and parasympathetic systems of the autonomic nervous system.
• Highly effective for better rest and dealing with stress.

In addition, each of the above services includes aromatherapy, a therapeutic discipline that takes the properties of essential oils to restore balance and harmony to the body and mind for the benefit of our health and beauty. Breathing these aromatic scents increases our physical, mental and emotional vitality and helps us to restore emotional balance. 

Due to the high demand for skin and hair care products with massage users, at Relax Jeff centres, we offer a sales space with the products used in the centre, which allows you to offer additional value to customers and have a new source of income.

As we said previously, our franchises, unlike traditional massage and spa centres, don’t need a high investment since our premises are only 35 m². These places are easier to find in quality locations and also mean cheaper rent.

Opening a Relax Jeff massage franchise also saves time and money on other things such as carrying out business plans or finding suppliers, because we already provide you with it. The cost of opening a Relax Jeff massage franchise is approximately R 670,460.

If you need more information, you can get in contact with one of our agents through this form.

Starting a massage business from scratch can seem like a very tough process. That’s why we have divided the process into smaller steps. This will help you see it differently. We at Relax Jeff divide this process into 7 steps. 

• Fill in our form. We will ask you for some information which will be helpful for us to get to know you better. Our sales department will then contact you to get more details and answer any questions you may have at this initial stage about our massage franchise.

• Advice. If you’re still interested after having your questions answered, we will continue! In the second meeting, you will receive personalised advice. We will explain our Relax Jeff massage franchise model in detail.

• Zone selection. We will show you which areas are available and you can choose the one that best suits you. We make sure that Relax Jeff massage franchises are sufficiently far apart enough so that there is no competition within the same region. 

• Sign contract and validation of information. You have all the questions about the massage franchise answered and have accredited the financial resources to face it, let's sign! We also take care of checking all the data. 

• Training. Before taking charge of your own massage business, you will have to pass the training, that is, the training process where you will acquire all the knowledge of the sector. A Jeff expert will guide you through this process and will give you access to our Jeff Academy online platform where you will have all the necessary knowledge to manage your franchise. 

• Premises adaptation. This step happens in parallel with the training. We begin with the premises adaptation and decoration. Our team will follow up on the entire process. 
• Opening! When the work is finished and approved, your massage franchise will be ready to operate. With Jeff, you will have the necessary tools to promote your new business and attract your first customers. 

We are ready to accompany you through this process. Are you ready to take the first step? Fill in the form.